Delven Branding Guidelines

At Delven, we are a company that values the importance of research and improving the quality of healthcare. Our brand guidelines reflect our commitment to professionalism, accessibility, and inclusivity. We believe that clear communication and a consistent brand image are essential to building trust with our users, partners, and stakeholders. When using our brand assets, we encourage you to be mindful of our values and maintain a high level of quality in all communications. We strive to make participation in research accessible and straightforward for everyone, and our brand guidelines reflect this goal.

Logo

Please do not edit, change, distort, recolor, or reconfigure the Delven logo.

Our logo is a critical part of our brand identity and should always be presented in its original form. To maintain consistency and brand recognition, it is important that the logo is not altered or manipulated in any way.

Only use the alternate Delven logo when the primary logo is not suitable due to space or visual constraints, or when the Delven brand is already well established elsewhere on the page or in the design. However, if in doubt, please always use the primary logo to maintain consistency and clarity of brand identity.

Additionally, please ensure that the logo is not used in a way that implies endorsement, sponsorship, or partnership without prior written permission from Delven.

Primary Logo

Delven logo mark and type in purple
Delven logo mark and type in white
Delven logo mark and type in black

Alternate Logo

Delven logo mark and type in purple
Delven logo mark and type in white
Delven logo mark and type in black

Colors

Delven's brand colors play an important role in creating a cohesive and recognizable identity. Our primary color palette includes our primary purple tone and three shades of blue, which should be used for all main elements, including backgrounds, text, and graphics. The secondary color palette, which includes a gold, grey, and light green can be used as accents to enhance the primary colors.

Primary Palette

Purple

hex: #6456A4

RGB: 100 86 164

cmyk: 71% 76% 0% 0%

Navy Blue

hex: #2D324B

RGB: 45 50 75

cmyk: 85% 78% 45% 42%

Light Blue

hex: #5896D0

RGB: 45 50 75

cmyk: 85% 78% 45% 42%

Royal Blue

hex: #37499B

RGB: 55 73 155

cmyk: 92% 84% 2% 0%

Secondary Palette

Yellow

hex: #F0D447

RGB: 240 212 71

cmyk: 7% 12% 84% 0%

Grey

hex: #B4AFB2

RGB: 180 175 178

cmyk: 30% 27% 24% 0%

Light Green

hex: #D9EBDA

RGB: 217 235 218

cmyk: 15% 1% 16% 0%

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