Delven Branding Guidelines
At Delven, we are a company that values the importance of research and improving the quality of healthcare. Our brand guidelines reflect our commitment to professionalism, accessibility, and inclusivity. We believe that clear communication and a consistent brand image are essential to building trust with our users, partners, and stakeholders. When using our brand assets, we encourage you to be mindful of our values and maintain a high level of quality in all communications. We strive to make participation in research accessible and straightforward for everyone, and our brand guidelines reflect this goal.
Logo
Please do not edit, change, distort, recolor, or reconfigure the Delven logo.
Our logo is a critical part of our brand identity and should always be presented in its original form. To maintain consistency and brand recognition, it is important that the logo is not altered or manipulated in any way.
Only use the alternate Delven logo when the primary logo is not suitable due to space or visual constraints, or when the Delven brand is already well established elsewhere on the page or in the design. However, if in doubt, please always use the primary logo to maintain consistency and clarity of brand identity.
Additionally, please ensure that the logo is not used in a way that implies endorsement, sponsorship, or partnership without prior written permission from Delven.
Primary Logo
Alternate Logo
Colors
Delven's brand colors play an important role in creating a cohesive and recognizable identity. Our primary color palette includes our primary purple tone and three shades of blue, which should be used for all main elements, including backgrounds, text, and graphics. The secondary color palette, which includes a gold, grey, and light green can be used as accents to enhance the primary colors.
Primary Palette
Purple
hex: #6456A4
RGB: 100 86 164
cmyk: 71% 76% 0% 0%
Navy Blue
hex: #2D324B
RGB: 45 50 75
cmyk: 85% 78% 45% 42%
Light Blue
hex: #5896D0
RGB: 45 50 75
cmyk: 85% 78% 45% 42%
Royal Blue
hex: #37499B
RGB: 55 73 155
cmyk: 92% 84% 2% 0%
Secondary Palette
Yellow
hex: #F0D447
RGB: 240 212 71
cmyk: 7% 12% 84% 0%
Grey
hex: #B4AFB2
RGB: 180 175 178
cmyk: 30% 27% 24% 0%
Light Green
hex: #D9EBDA
RGB: 217 235 218
cmyk: 15% 1% 16% 0%